William shaksphere Essay Example For Students

William shaksphere Essay William Shakespeare was a great English playwright, dramatistand poet who lived during the late sixteenth and early seventeenthcenturies. Shakespeare is considered to be the greatest playwright ofall time. No other writers plays have been produced so many times orread so widely in so many countries as his. Shakespeare was born to middle class parents. His father, John, was a Stratford businessman. He was a glove maker who owned aleather shop. John Shakespeare was a well known and respected manin the town. He held several important local governmental positions. William Shakespeares mother was Mary Arden. Though she was thedaughter of a local farmer, she was related to a family of considerable wealth and social standing. Mary Arden and John Shakespeare were married in 1557. We will write a custom essay on William shaksphere specifically for you for only $16.38 $13.9/page Order now William Shakespeare was born in Stratford in 1564. He was oneof eight children. The Shakespeares were well respected prominentpeople. When William Shakespeare was about seven years old, heprobably began attending the Stratford Grammar School with otherboys of his social class. Students went to school year round attending school for nine hours a day. The teachers were strict disciplinarians. Though Shakespeare spent long hours at school, his boyhood wasprobably fascinating. Stratford was a lively town and during holidays, it was known to put on pageants and many popular shows. It also held several large fairs during the year. Stratford was a exciting place to live. Stratford also had fields and woods surrounding it giving William the opportunity to hunt and trap small game. The River Avon which ran through the town allowed him to fish also. Shakespeares poems and plays show his love of nature and rural life which reflects his childhood. On November 28, 1582, Shakespeare married Anne Hathaway ofthe neighboring village of Shottery. She was twenty-six, and he wasonly eighteen at the time. They had three children. Susana was theirfirst and then they had twins, Hamnet and Judith. Hamnet,Shakespeares son, died in 1596. In 1607, his daughter Susana gotmarried. Shakespeares other daughter, Judith, got married in 1616. In London, Shakespeares career took off. It is believed that he may have become well known in London theatrical life by 1592. Bythat time, he had joined one of the citys repertory theater companies. These companies were made up of a permanent cast of actors who presented different plays week after week. The companies werecommercial organizations that depended on admission from theiraudience. Scholars know that Shakespeare belonged to one of the mostpopular acting companies in London called The Lord ChamberlainsMen. Shakespeare was a leading member of the group from 1594 forthe rest of his career. By 1594, at least six of Shakespeares plays had been produced. During Shakespeares life, there were two monarchs who ruledEngland. They were Henry the eighth and Elizabeth the first. Bothwere impressed with Shakespeare which made his name known. Thereis evidence that he was a member of a traveling theater group, and aschoolmaster. In 1594, he became an actor and playwright for LordChamberlains Men. In 1599, he became a part owner of the prosperous Globe Theater. He also was a part owner of the Blackfriars Theater as of 1609. Shakespeare retired to Stratford in 1613 where he wrote many of his excellent plays. There are many reasons as to why William Shakespeare is sofamous. He is generally considered to be both the greatest dramatistthe world has ever known as well as the finest poet who has written inthe English language. Many reasons can be given for Shakespearesenormous appeal. His fame basically is from his great understanding of human nature. He was able to find universal human qualities and put them in a dramatic situation creating characters that are timeless. Yet he had the ability to create characters that are highly individual human beings. Their struggles in life are universal. Sometimes they are successful and sometimes their lives are full of pain, suffering, and failure. .u2d64058934f04222034364a6941b79dc , .u2d64058934f04222034364a6941b79dc .postImageUrl , .u2d64058934f04222034364a6941b79dc .centered-text-area { min-height: 80px; position: relative; } .u2d64058934f04222034364a6941b79dc , .u2d64058934f04222034364a6941b79dc:hover , .u2d64058934f04222034364a6941b79dc:visited , .u2d64058934f04222034364a6941b79dc:active { border:0!important; } .u2d64058934f04222034364a6941b79dc .clearfix:after { content: ""; display: table; clear: both; } .u2d64058934f04222034364a6941b79dc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2d64058934f04222034364a6941b79dc:active , .u2d64058934f04222034364a6941b79dc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2d64058934f04222034364a6941b79dc .centered-text-area { width: 100%; position: relative ; } .u2d64058934f04222034364a6941b79dc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2d64058934f04222034364a6941b79dc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2d64058934f04222034364a6941b79dc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2d64058934f04222034364a6941b79dc:hover .ctaButton { background-color: #34495E!important; } .u2d64058934f04222034364a6941b79dc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2d64058934f04222034364a6941b79dc .u2d64058934f04222034364a6941b79dc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2d64058934f04222034364a6941b79dc:after { content: ""; display: block; clear: both; } READ: Nucleosynthesis EssayIn addition to his understanding and realistic view of humannature, Shakespeare had a vast knowledge of a variety of subjects. These subjects include music, law, Bible, stage, art, politics, history, hunting, and sports. Shakespeare had a tremendous influence on culture and literature throughout the world. He contributed greatly to the development of the English language. Many words and phrases from Shakespeares plays and poems have become part of our speech. Shakespeares plays and poems have become a required part ofeducation in the United States. Therefore, his ideas on subjects such as romantic love, heroism, comedy, and tragedy have helped shape th eattitudes of millions of people. His portrayal of historical figures and events have influenced our thinking more than what has been written in history books. The world has admired and respected many great writers, but only Shakespeare has generated such enormous continuing interest. My source states explanations rather than opinions on why Shakespeares contributions to literature are so vast. My source devoted thirty pages to William Shakespeare. Shakespeares plays are usually divided into three majorcategories. These are comedy, tragedy, and history. Three plays which are in the category of comedy are The Comedy of Errors, TheTaming of the Shrew, and The Two Gentlemen of Verone. Threeplays which are in the category of tragedy are Romeo and Juliet,Titus Andronicus, and Julius Caesar. In the category of history,three plays are Henry V, Richard II, and Richard III.

The Comparison and Contrast of Martin Luther King Jr. essays

The Comparison and Contrast of Martin Luther King Jr. essays The Comparison And Contrast of Dr. Martin Luther King And Malcolm Xs Life Dr. Martin Luther King and Malcolm X were great African-Americans that base their lives to stop the discrimination of people who were different than the whites (mainly African-Americans) . In my essay I will compare and show you how different their lives where from each other . I will talk about how their styles were , and how I thought about their accomplishments . Dr. Martin Luther King Jr. was born in Atlanta , Georgia . He was born his name was actually Michael Luther King Jr. , but he later changed to Martin . When Dr. King was in school he was very smart , because finished high school at the age of fifteen , got his Bachelors degree at the age of 19 from Morehouse College . Then three years after he of studying theological at Crozer Theological Seminary in Pennsylvania where he was elected president of a predominantly white senior class . He was presented his B. D. in 1951 , and he went on to peruse the rest of his education . In Boston he met his wife to be Coretta Scott which was as smart as he was , and married her , and had two sons , and two daughters . In 1954 , Martin Luther King Jr. accepted the pastoral of the Dexter Avenue Baptist Church in Montgomery , Alabama . King was a member of the executive committee of the National Association for the Advancement of the Colored People(NAACP) , which is the leading organization of its kind in the nation . Dr. King was a great person and I will talk more about his accomplishments in the compare and contrast . Malcolm X was born with the name Malcolm Little , but changed his last name ,because he didnt want to have the last name of a white man that owned his ancestors. Malcolm X was born in Omaha , Nebraska on the date of May 19 , 1925 . Even though Malcolm was ...

A Job Costing System Accumulates Economics Essay

A Job Costing System Accumulates Economics Essay Chapter 14 A job-costing system accumulates and analyzes costs separately for each product or small batches of products. Examples of firms that use job-costing systems include law firms and firms that build custom houses. A process-costing system accumulates and analyzes costs by each process (or a department) rather than by each job. Examples of firms that use process-costing systems include steel mills and paper companies. Direct materials and direct labor are traced, and overhead is allocated. Work in process inventory is the inventory of unfinished products at the start of a period. Cost of goods manufactured is the cost of items finished and transferred from work in process inventory to finished goods inventory. Cost of goods sold is the cost of products sold in a period. It is the cost of items transferred from finished goods inventory to the income statement. A predetermined overhead rate equals expected overhead costs for the period divided by the expected activity level. Fi rms use predetermined overhead rates because actual overhead costs and activity volumes frequently fluctuate. A normal-costing system is a job-costing system that uses a predetermined overhead rate. Underapplied overhead means that the overhead applied to jobs is smaller than the amount actually spent on overhead. Overapplied overhead means that the overhead applied to jobs exceeds the amount spent on overhead. False – if a firm has underapplied overhead, the actual rate must have exceeded the predetermined rate. (1) correct rates are year end, (2) write off to cost of goods sold, and (3) prorate among inventory accounts and cost of goods sold. The adjustment will increase cost of goods sold and, in turn, decrease net income. The proration method allocates the under- or overapplied overhead to WIP inventory, FG inventory, and cost of goods sold in proportion to their unadjusted ending balances. Three accounts will be affected: (1) WIP, (2) FG, and (3) COGS. Income will be hig her under the proration method because some of the adjustment will be to the inventory account. Discussion Questions Job shops and process shops differ considerably in the extent to which we can trace costs to individual units and jobs. A pure job shop makes custom products. Each unit is a separate job and is unique. It is therefore possible to trace many costs directly to each job. However, in process shops, it is not possible to trace most costs to individual units. Rather, we can trace the costs, even for direct materials and direct labor, only at the process or departmental level. Yes. Each patient’s care may be viewed as a job. Many of the costs, including the costs of nurse care, attending physician’s time, medicines and drugs, room occupancy can be directly traced to the patient. Some indirect costs may still have to be allocated. However, such a system also has elements of process costing in that we might use pre-determined rates (e.g., $40 per hour of nursing or $100 per visit by a doctor) to determine costs rather than use actual costs. Business consulting firms are likely to have job-costing like systems. Fast food restaurants like McDonald’s have more of process costing-type environment.

Critically analyse what is meant by the New Third Way as a political Essay

Critically analyse what is meant by the New Third Way as a political ideology - Essay Example These ideas are very progressive and necessary at first sight. The matter is that these ideas were formulated in the end of the 20th century, and the political situation was not the same as today. The ideas of the Third Way are of liberal views which are in great crisis today. The world community is facing a lot of new challenges, especially after September 11, 2003. Most of them are related to the global world terrorism and numerous terrible actions made by terrorists throughout the world. Many challenges are connected with WMD proliferation and drug trafficking. The twentieth century was a century of capitalism and socialism ideas realization, but now in the beginning of the 21st century the ideas of pure capitalism (when profit is the main value, and all problems must be overcome by free entertainment) and socialism (when state is the main power in economic life) are become outdated, as practice shows. So, the leaders of the most powerful countries offered a new decision, so-calle d The Third Way.

Politics and Policy in Education Essay Example | Topics and Well Written Essays - 4750 words

Politics and Policy in Education - Essay Example The researcher states that politicians have the responsibility to take into account the welfare of the society and therefore education has become one of the first issues for all political parties’ agenda. Education has improved the market outcomes, particularly for the developing countries. Moreover, it has created positive thinking and attitudes, constructive way of socialization, modernization and overall transformation of the societies. In 1960s Higher Education Committee concluded in their report that education contributes towards economic growth. After around 30 years in 1990s loans were made available for students to help them with their education, and they were not required to repay this loan until they finish their studies and find a job, even then they were required to pay back the loan by installments. Money was invested in students who in return served the country and empowered the market economy. It also improved the social welfare and the economical and cultural c ircumstances. World Bank stressed on financing education in their report, describing education as a social and private investment. Markets and politicians both have realized the importance of financing education and therefore policies have been designed to support education. Markets, on the other hand, contend against free public education. After 1945 United Kingdom became a welfare state and government took the responsibility of health care, insurance, pensions, and child benefits. But with time it was realized that in order to remain efficient welfare system will have to be restructured and therefore nongovernmental organizations started to play a role too in social services (Zaleski, 2006). It was difficult for the government to bear all the social expenses therefore privatization was inevitable. Market became dominant in the economy by giving people license to pursue personal profit. All this made markets more competitive as barriers to entry were removes and everyone was given a level playing field. Mrs. Thatcher argued about privatization and reformation of the trade union. Thatcher's government injected competition and privatization. In Thatcher’s government education moved from being a pillar of the welfare state to being an instrument for a change and developing global market economy (Tomlinson, 2005). National curriculum was inspired from the free market to respond to the diversity of students. Following that the publishing of the league table promoted and motivated competition between schools, which was success for the market

Con Man Essay Example for Free

Con Man Essay This is covered under clause 29, which covers the Revision of date of completion of the project. Under clause 29 the JBCC lists events where the contractor is entitled to a revision of date practical completion but is not due compensation and those that the contractor is due compensation, in the case of the JBCC, the value of the contract or project will not change as a result of the listed event. All though this is the case, some of the events listed under clause 29. 1 are covered in section 6, but have different consequences. One such issue is how the different contracts deal with adverse weather effects on works during construction period. While the NEC contract states the effects of weather on the works as a compensation event under clause 60. 1. 13, where a weather measurement is recorded during a calendar month, before the completion date for the whole of works and at the place stated in the contract data, the weather event must occur less frequently than once in ten years to be a compensation event. This could mean that should this occur the contractor is due compensation for any costs incurred and a revision of completion time. While the JBCC deals with weather in a different way. In clause 29. states the circumstances where the contractor is entitled to a revision of the completion date but where the principal agent shall not adjust the contract value, are the delays to practical completion caused by various events. One such event, stated in clause 29. 1. 1 is the adverse effects of weather conditions. This implies that the contractor can not claim for adjustment to contract value due to adverse weather condition s like in the NEC contract. This is one less compensation event that will need to be budgeted for under the JBCC agreement. Another difference in this is under clause 60. 9 of the NEC contract which covers events neither party could account for or prevent which stops the contractor continuing works and is not one of the stated compensation events. While this is covered in the JBCC under clause 29. 1. 4 as an event that neither party could prevent also, it only allows the contractor a revision of date of completion without a revaluation of the project. The JBCC recognizes some events as requiring compensation and others not, while the NEC all the events are seen as compensation events which will require the employer to pay the contractor more money. In regards to the communication of such events occurring the NEC gives the contractor considerably more time to notify the Project Manager of the possibility of the compensation event occurring. This is stated under clause 61. 3 which gives the contractor a maximum of eight weeks to notify the Project Manager of the event, failing to do so will mean that the contractor will not be entitled to change prices or the completion date. This is only if the Project Manager failed to notify the contractor of the event, if it was the responsibility of the Project Manager to do so. While in the JBCC also allows for a time period, which gives the contractor more time to claim compensation if any of the events occur that are listed in clause 29. 1 to 29. 3. Under clause 29. 4. 1-3, the contract states that the contractor must notify the principal agent within 20 days of becoming aware of the event and must take all steps to try and avoid it. There is also a 40 day period after which the event has occurred, within which the contractor must alert the principal agent of it occurring or lose out on being able to claim for compensation. This is stated under clause 29. 5 of the contract. In both contracts these claims are submitted to the project manager, in the NEC and to the principal agent in the JBCC. These claims are investigated by the employer’s agents, clause 61. 4 in the NEC, states that the project manager must decide whether the event occurred as a result of actions taken by the contractor, or has not happened or is not expected to happen, has no effect upon the defined cost or completion date and is not one of the listed compensation events, the project manager may decide that the contractor has no grounds for his claim and deny the contractor compensation. If the project manger does decide that there are grounds for the claim he notifies the contractor to submit a quotations for the claim. Should the project manager fail to reply the contractor within a week or a longer time period that is agreed upon by both parties, then the claim is viewed to have been accepted by the project manager. The contractor is the free to submit quotations for the claim. While in the JBCC the process is similar, and is covered under clause 29. which gives the principal agent 15 working days of receiving the claim to grant or refuse the working days claimed or revaluation of contract value depending on the basis of the claim. During which time the principal agent shall determine the revised date of practical completion and identify each circumstance and relevant sub-clause and for each event grant or deny the contractors claim. The principal agent must also supply reasons for the decisions he or she has made. But while in the NEC no response by the project m anager, the claim is deemed to have been accepted, in the JBCC it is assumed that the claim has been rejected. This is sated under clause 29. 8, which provides certain cover for the employer should there be a mishap and the principal agent is unable to reply the contractor, unlike in the NEC. In essence the JBCC contract is the better contract on managing the cost of the project along with time constraints. The contract clearly states the events which if they do occur, will require revision of the date of practical completion and also which events will require both a revision of the date and revaluation of the project. While under the NEC contract the events listed are events that can all be claimed for money by the contractor, which may lead to the employer having to set aside a greater budget for contingencies because of the number of items listed that can be claimed as a compensation event. The better contract that would ease the client’s worries about budget and time constraints is the JBCC principal agreement. References 1. JBCC Series 2000 Principal Building Agreement Edition 5. 0 2. NEC Engineering and Construction Contract

Inclusive Education Essay example -- Education

What is inclusive education? Inclusive education is concerned with the education and accommodation of ALL children in society, regardless of their physical, intellectual, social, or linguistic deficits. Inclusion should also include children from disadvantaged groups, of all races and cultures as well as the gifted and the disabled (UNESCO, 2003). Inclusion tries to reduce exclusion within the education system by tackling, responding to and meeting the different needs of all learners (Booth, 1996). It involves changing the education system so that it can accommodate the unique styles and way of learning of each learner and ensure that there is quality education for all through the use of proper resources, suitable curricula, appropriate teaching strategies and partnerships within the community (UNESCO, 1994). Inclusion will not happen instantaneously but requires careful planning and thinking, positive attitudes and behaviour and utilising the necessary specialised support, accommodations and adaptations to ensu re all children become part of the school (Burstein, Sears, Wilcoxen, Cabello & Spagna, 2004), actively participate in the education system and later become fully contributing members of society (Department of Education, 2001). Inclusive education is about ensuring that schools can meet the needs of all learners. It is thus the responsibility of an inclusive school to embrace the diversity and special needs of all its learners, (Flem, Moen & Gudmundsdottir, 2004) identify and minimise the barriers to learning (Department of Education, 2001) and create a tolerant and respectful atmosphere in which people are valued and stigmatisation is minimised (Carrington & Robinson, 2004). All children thus need to be given the su... ...eps: Stories on Inclusion in Early Childhood Education. Received from the World Wide Web on 20th July 2005. Web Address: http://unesdoc.unesco.org/images/0011/001102/110238eo.pdf UNESCO. (2001). Including the Excluded: Meeting Diversity in Education. Received from the World Wide Web on 20th July 2005. Web Address: http://dit-fs1.hq.int.unesco.org/ulis/docs/0012/001226/122613eo.pdf Van Kraayenoord, C. (2003). "The Task of Professional Development." In International Journal of Disability, Development and Education 50 (4): 363 - 365 Wong, A. I. P, Pearson, V & Kuen Lo, E. M. (2004). "Competing philosophies in the classroom: a challenge to Hong Kong teachers."

Hardship: Friendship and People Essay

Everyone in life have to been through hardship, it’s depend on own characteristic to solve it. People who never give up when they met their own hard times will always met their success. Sometimes we will just get jealous of some of the person who success but in reality we did not know how they feel when they met their hardships and how much did they pay off to their success. We will never know in case we met the same problem as them. Normally I do feel suffering in the early age from family problems and generally I will have to fight for life, but when I achieve what I have done, it’s always a big task for me to have done. I may choose to be more confident and take more risk to challenge myself to successfully finish the task on time. I often have big aims and wanted to be perfect for the task but I feel that I never been through happiness and enjoyable when hardship just crush on me. To deal with a hardship life, I do realize what are the problems and solving it independently. Next, strongly believe in myself by say â€Å"I am going to survive this hard time!†, Always have the positive heart to keep away the negative thoughts in mind. Sometimes, I do talk to friends about my problems so they could just be my listener. As if they’re good friends, they will understand and help through the hard times and to give more opinion to make me stay claim and think positive. We must also try to focus on the good things in life’s to believe that this will be a pass and makes us become a stronger person. More over , to keep my expectations low and I will rarely be disappointed. Where I can find the real me with happiness and enjoyable life’s. This may not seem right to me until I spend some time thinking about how it applies to my own personal life. I used to believe in faith or maybe I could consider that God, the universe or nature provide us with the tools for any situation; whatever the source, it is up to us to use those tools to keep body and soul together. Lastly ,we must also be prepared to let time assist emotional pain come over us. As for emotional rough times, there is an old saying that â€Å"time heals all wounds†, and that everything looks better from a distance. Sometimes I do let myself crying to release the stress whatever that may bring me feel likes continue on the another day and if my emotional distress is something that makes me feel down and depressed , I will always seek for some professional help. By following the flow everyday life , we will all make it to finish line. Hardship is just a temporarily , so if things are going good , enjoy it because it wont be last forever. But , if things goes bad , don’t worry because it can’t last forever either. What I learn is to stay positive and think positive, they are the best medicine to solve the hardship that I had faced it also build my confident to success. Appreciate the moment with friends In my life, I do appreciate the moment with friends whenever we decide to go for outgoing. We do make memories of laughter, arguments and lots of emotional express. Those who truly treated us as their good friend, they will always forgive and forget on our own mistakes and teaches us when theirs problem and the mistake we had did.I’m thankful that I had met two good friend when I was form 1, which can be my sister because they are elder than me two age different. Whenever we need help, we are able to help each other and never count for the small things. We did lots of unforgettable moments such as party together , celebration , hangover , girls talk , sharing outfit and many more. Sometimes we couldn’t effort to buy for birthday gifts but we do make a best friends scrapbook to keep as a memories. Once awhile we do have, arrange some sleepovers often when we had bad moods or watch after the horror movies together and many more. Whenever we went for out going activities we will never left out and we plan events together that are unique to the group. Sometime we do also oftenly hang out the whole week , we get bored of the places we often when and don’t know where to head to next. Besides that , we accept  differences between us and different of opinion we given. It’s not fun being friends with closen sometimes it gets bored but we still apologize to each other when we went wrong and forgiving and never hold past mistakes against each other. In the other hand , we do acknowledge teach other when we have done something well. Give us the attention on what us deserve. Between me and my friends are always jelousy around but we always be aware of our feelings and do not sabotage our friendship. Acknowledge our feelings and understand each other because we are still humans. Sometimes we do talk about good things as well as bad. Get to know the good sides and bad sides of people. A real friend will know when your being unreasonable, call you on it, love you and still be your friend without missing a beat. Understand that friendships isn’t hard, even the really good ones, can experience times when you don’t spend much time or talk to each other often. It isn’t what we do when we’re apart, it’s what we do when we’re together. Disappointment in my college life. Does disappointment really make one stronger? Personally, I think that disappointments help one to be stronger. Everyone has felt disappointed at least once in their lives. When someone disappoints you, you will feel sad as the person has not tried his best in that particular area. My first disappointment in my life was when my first time in college they are quite friendly and helpful but after getting longer times, they started to not to talk to me as I know problems are on me. But I’m still cruise why can’t my fellow classmates just tell me correct me by my mistake by just ditching me aside by not care how I feel. As longer as I know, I do used a words to hurt them and they just couldn’t accept me. People that know me more they will know that I’m a character that straight forward and less talking on jokes. I really don’t know why this thing happen just in college but not the others of my friends. But I still feel satisfied  that I am not alone, there’s is still many close friends beside me.I appreciate people who appreciate me and accept whom I am. As the day getting on , . I became frustrated from lack of response from others, and the high school I attend is so groupie, trendy, and obnoxious. I guess most are that way, and I want to accept it and be happy, but it’s really hard. I try to think positive and sit aside. I had say sorry to them but they wouldn’t accept my apologize is fine. Being alone is not that bad , be happy for other people, really try hard. Jealously is a terrible feeling but to be real nothing to be jealous of. Really, it is. But then, right after that, I’m in tears because I really am so happy for them to see them much happier than before. Sometimes is the best answer by not knowing and getting to know some unwanted answer. Stay to be more positive and just let it be the flow, I will not be facing them every day just week days and the few hours. I can be more stronger after the foundation course it will be a new life again for me to know more new friends and get to avoid my mistakes again. New friends can be make again , but once first impression was gone it never be back again. This may turn me to a better person and learn from mistakes, mouth are theirs , heart are theirs . I’m thankful that I could met this classmates which turn me into a lesson. Performed in front of audience Ever since, I join the team members of Buddhist society . I have been more volunteering myself by performing dancing and singing in front of the audience with my team mates , located at shopping mall every year in the event of Wesak charity event. The feeling was so nervous because there will be lots of people that will going to watch. With a new and hopeful outlook on life, one completely different from my prior mechanical life and personality, I came back with much higher self-confidence and determination to show the light on others. As I was ready and willing to meet new people and have another change in my life by performed in front of the audience nearly for years. The beginning of the first year was hard , I was trying to get more involved with many activities so that I could really help to perform myself and also giving ability to stand on stage while enjoying the moments in it. To be honest, I’m not those kind of open minded and daring to stand on the stage but thankful that my team mates never give up by teaching me on dancing and singing. They give the hopes and they always tell me nothing to be scared of , enjoy the moment is the most important because the stage isn’t always for us to stand on. Chances maybe less after the age grows older. Anyway, staying on track, this year I have developed an insecurity with getting up and enjoy myself. Even dancing and singing in front of audience is sometimes a challenge. I used to do these things naturally, but now I am constantly asking myself if I’m nervous, if I can dance and sing why not just give it a best shot. I feel strange about this whole thing, because I feel like I am more outgoing, and should be able to carry that with me to the front of the audience. Now it’s been a while, so I think I’m finally accepting my weirdness. I just need to deal with it when I’m up there. I know I’ll get nervous, so what can I do while up there feeling helpless? Doing practice is one main of the reason for you to have a good performance and I’m sure that you always heard the old saying, â€Å"Practice makes Perfect.† there’s no reason for you to be afraid because if you had a confident you can perform it well. Fight for the fear with the facts, practice more on stage will never to be a fear anymore. Volunteering Volunteering is important for numerous reasons that benefit of the community and the volunteer ourselves. When I donates a handful of time, it make the difference made is inspiring and it shapes a community for the better while the experience improves myself donated the time. Volunteering is what makes a community because it brings people together to work on a goal. People who volunteer for reasons which may be as varied as to learn new things, meet new people, gain skills, feel good and enhance life among others. This the reason why I had join the team of volunteering in Buddhist  society. While doing volunteering means by doing every job I will not expecting people for any repayment. Expecting for repayment is return a waste of effort by doing volunteer, rather than going out to find sales jobs or many job that pay more higher payment. I do take my free time by going for volunteer rather than being at home sleeping, playing computer games and more. I feel more happier by helping others than wasting time, sometimes exam around the corner I will also not miss the opportunity to volunteer out and study at the night , it was tiring but it was much happier and enjoyable. In addition, sometimes I do when for volunteering with them by organization to orphanages, community centers and more. Helping to carry out their duties, not only gain experience but we can learn the large variety of skills. I love when it comes to the end month, there’s lots of places that I can go for and lots of activities will be having with the Buddhist society members. We must plan every single activities in just few hours and get ourselves ready to bring along the memorable day for them by joining us for the camp. Volunteer must able to express ideas to show the importance of hard working and diligence, this is where I find myself more independent than before and by doing volunteer work I do also learn to cooperate with the team members .i will not only enhance my general knowledge, but also learn how to deal with problems, challenges as well dealing with different types of personalities peoples surrounding me. Thus, volunteering is not all about work, it can be an enjoyable experience as I meet lots of new people and forge new friendships. It is a great way to encourage participation and be a part of the society. When I feel valued and needed, it builds your self-confidence and self-esteem. As in socializing opportunities increase, I learn to develop a compassionate and open mind, making the entire volunteering experience fulfilling and worthwhile. The miracle is not that what I do this work , but is that I feel much happy to do it . Talk to a stranger soon become close friend I have a friend, Elynn. Which is a girl that I know in Facebook , I know is a risk of knowing a social network friends but not all are bad peoples. She is a great friend to be know. We have known each other for over five years, and what I have learned from her are is being positive. She do smiles and think positive always , she never feel regrets on her life before , even though bad luck on her she stay the smile on her face. She is really a weird girl that I know among all. Elynn always told me that important benefits of positive manners is an increased life span, less depression , get a great resistance to the common cold , knowing better of own mental and physical on thinking and coping times of stress . Besides that , a more natural ability to form relationships and cement bonds is passionate for her personality.I still remember when I had a broke up with my ex boyfriend she is the one who always be right besides me , concern me till now she is still the girl that who cares me like her own sister from different families. Her passion makes me respectful, and I learned from her that being passionate to what you love is more valuable than anything. Sometimes I do think if she was a boy , I think most of the girls will be chasing her as a boyfriend but sadly she is a girl that has a boyfriend from the year I know her which always be with her. They seem to be a sweet couples without argument but even if there is she never give up on her relationship. Another thing that I also learn from her is her courage of facing frustration. Although Belinda has so much love to her profession, she inevitably experiences frustrations. However, she is always capable of overcoming the difficulties, the braveness amazing me a lot. For example, she had to work and earn for her expenses in her degree of physiology fees, she did not ask any expenses from her parents , all she do is being independent and life for her own lifes. Although the process makes her suffering, her strong courage supports her to face frustrations without fear. In addition, looking at the bright side is also a significant thing that I learn from Elynn is she never complains about her life and her wisdom inspires me to become a optimistic when looking at everything on her. When we do have free time , we went and visiting our as we become tourist bringing each other to know lots of interesting places and nice facilities restaurant. I am glad that I had make a worth friend that teaches me lots of stuff. She is such a good friend , which like a mentor to me teaches me many lessons and I really learn much from her , I really supported her to become a physiologist , she had the capability of facing frustrations and the wisdom of looking at the bright sides.

Imc- Communication Plan for Aer Lingus

Table of Contents Introduction & Scenario We have been given an assignment about Aer Lingus. Our task is to develop an integrated marketing communication campaign for Aer Lingus. The assignment should focus to deliver the following Objectives: â€Å"To revitalize the declining Aer Lingus brand in order to increase airline travel in the Irish market† Following Question shell been answer; Segmentation, targeting and positioning Strategy to be defined for the IMC Campaign. Advertising must be chosen with two other promotional tools. Contemporary and Traditional promotional tools that you will use to achieve this objective and the rationale behind selecting these tools. You must discuss the relationship of the promotional tools selected to the hierarchy of Effects model. The media vehicles that you would select to effectively influence your target market. Linking Marketing Communication Tools to Response stages. When we chose our segment and target groups we tried to exploit Aer Lingus real position at the airline market. Aer Lingus position at the moment is between, low fare company Ryanair and BMI, SAS (Hoovers, 2010). Younger people and students nearly almost chose Ryan Air because of the low price. In the last couple of years it has been showed that the competition from Ryanair is too tough for Aer Lingus. Aer Lingus Group Plc will stop trying to undercut larger Irish rival Ryanair Holdings Plc and offer enhancements including better food and faster check-in times to customers willing to pay more, according Rothwell & Fahy, 2010. Then you have the older people, who have more money. For the most they choose airlines that can offer them even better standards and services. They may also have families and choose different alternatives. That’s why we chose two target groups between 24-35 years. They work, have an income and come from the same generation. They fit into Aer Lingus concept to offer very good service at a smart price, according The Post, 2007. Our goals with the campaign will be: {draw:frame} Our campaign is more about to establish Aer Lingus as a brand and to show the benefits derived from their products. To make people think and feel about the company in a good way. In a long term view we think that these measures will increase all areas of Aer Lingus business. . 2 Aer Lingus Aer Lingus was founded by the Irish government in April 1936. They are the second biggest Airline Company in Ireland after their main competitors Ryan Air. The headquarter is based in Dublin Airport and they are serving Europe, Northern Africa and North America. Aer Lingus is a Low Fare Airline company, but according to themselves, they offer better service and more comfortable travelling. Their main competitors besides Ryan Air are BMI, Easy Jet and City Jet. The last two are also Low Fare Airline Companies (Aer Lingus limited. 2001-2009). Question 1 2. 1 Segmentation and Target Group â€Å"_Marketing segmentation and the identification of a target group is a very important step in a business opportunity analysis. With the tough competition that exists today, business cannot reach everyone. A more focused and audience- centered approach is necessary. A market can be segmented in many ways, and the segmentation will change when costumers reason for purchase change†. (Wright, R. 2000). _ According to us, Aer Lingus most central issue today is that they are relatively unknown at the market. They need to separate from the other airlines and focus on their own segment and target group and communicate right to them. People do not know what the company stand for today. Aer Lingus business concept is to offer cheep flights but still keep good standard and service. Aer Lingus is not a very well- established brand today and the industry for flight is broad. That`s why we have chosen a broad segment; people in the age 24-35. They are working and have a steady income. Our segment is from the same generation; they bond together, think in the same way and have similar experience from life. This makes it much easier to reach them and influence them. Our concept will be to attract the chosen target groups. We have chosen two target groups to focus on. *Profile Target Group/Customer* 1: Age: 23-30 Income: 15 000- 25 000 Gender: Male/ Female Profession: Workers Education: Uneducated and Low Educated Family Size: Family of two or three Homeowner: Apartment Marital Status: Not married *Profile Target Group/Customer* 2: Age: 31-35 Income: 26 000- 38 000 Gender: Male/ Female Profession: Workers or people who are in the beginning of their careers Education: Uneducated or Low Educated Family Size: Family of three or four Homeowner: Yes (House) Marital Status: Yes/ No Our target groups are in the same generation, have the same interest and think similar. The reason why we have chosen two types of target customers is because when people reach their early thirties, their perspective of life can somewhat change. They might have children and get promoted in their careers. We believe that our target groups are the kind of people who are willing to pay extra, compared to Ryan Air, to get faster to their end destination and have a more smooth and comfortable flight with good service. The fact that Aer Lingus fly to more central locations make the journey shorter and more comfortable. {text:list-item} Positioning can be made in different ways. The most effective way is to use one approach; otherwise the costumer can get confused. One common tactic is to contrast the company? s product against competitors_. (_Clow & Baack. 2010_). _We consider that the tactic who is defined above is one Aer Lingus can use. They should establish a position through showing the costumers that they have better service and quality that e. g. Ryan air and that they are cheaper than e. g. SAS and BMI. 3. Question 2 3. 1 Promotional Tools 3. 1. 1 Advertising â€Å"_The essence of an integrated marketing communications program is designing messages that effectively reach the target audience. They are designed to change or shape attitudes. They should lead to some kind of short- or long- term action†. (Clow & Baack. 2010). _ When it comes to advertising we recommend that Aer Lingus choose communications objectives. It’s very important for both the company and our target groups that they decide and send out the right message. Two types of advertising that will help Aer Lingus to succeed are Informative advertising and Persuasive advertising. Informative advertising will describe the product, available services and the benefits of Aer Lingus and it also build up the company’s image. The second one, Persuasive advertising will help Aer Lingus to build brand preferences and change customer’s perceptions of product attribute (Kotler, P. 2005). This advertising will suit Aer Lingus. We think that this type of advertising will not only give our target groups a clear picture about the product, but also the show the benefits by flying with Aer Lingus. Another advantage for our customers is that this kind of advertising changes their view of Aer Lingus and hopefully give Aer Lingus better brand preferences. When it comes to message strategies we recommend Aer Lingus to use Cognitive Ads to fulfill their goals against their target customers. The two message strategies that will suit Aer Lingus best are Generic and Comparative message strategies. Generic are the direct promotion of the products benefits. By using this kind of message you give knowledge about the product/service and show the positive features about it. The other alternative is Comparative message strategy; Aer Lingus should use this strategy to compare themselves in a good way against competitors (Clow & Baack. 2010). This will give our customers even more information about the company, their positioning and their image. All these factors are very important for the customer before they choose which product/service they should go with. The media tools we recommend Aer Lingus to use are; Internet, TV and different type of newspapers. Internet has a big impact on our target groups; all of them know computers and are using the Internet daily. Internet also has a high reach and high frequency. In Aer Lingus case, to reach the customers through the Internet with offers and information should be very effective. In 2004 travelling was the top cyber shopping category by far (52. 4 Billion Dollars) according to License 7, No. 10, 2004. That shows the impact and the power of the Internet as a tool. TV advertising will give the Aer Lingus brand a â€Å"better face† because of the emotions you can reach through TV ads. For Aer Lingus to use sounds, motion and senses into their ads will be very effective on people. The last one, Newspaper is very good for Aer Lingus because of the high believability. To mix that with good publicity will be very effective against the company’s targets groups. We think that this mix will establish and increase Aer Lingus brand and image, but also give the customers knowledge about the company and the product (More specific information about media tools and vehicles in question 3). Conclusion; Cognitive Strategies will give our customers more awareness and knowledge about the company, brand and product. These two variables are our main goals to mediate to the customers. By mediate this to our target groups; they will hopefully change their attitude and feelings about the product/service. In a long term action it will increase Aer Lingus business and establish their brand. This through the media channels that suits Aer Lingus, but most importantly their customers. 3. 1. 2 Public Relations and Publicity â€Å"_Public Relations building good relations with the company`s various publics by obtaining favourable publicity, building up a good corporate image and handling off unfavourable rumours , stories and events†. (Kotler, Phil. 2005). {draw:frame} Public Relation and good publicity are good in many ways. We believe that Aer Lingus will established their brand/image by using this promotional tool and that our target group will take notice about the company in a positive way. In the last couple of years Aer Lingus has been in economic troubles and the publicity has been bad. The customers have turned them down (Business Week. 2006-2010). To estab lish their brand and build up a new image, they will get their customers back. Aer Lingus have to: All these three subjects are very important to develop for Aer Lingus as a company. To make sure that the internal communication is good and that the staff knows what Aer Lingus stand for is a very important. The stuff has to know what the customers expect when they are flying with Aer Lingus. An advantage for the company by using this tool in an economic perspective is that getting good publicity in e. g. newspapers and business papers are free. Our target groups most perceive Aer Lingus as an Airline company with cheap prices, but most of all with good service and good comfort for the price. We want to get that message out throw e. g. newspapers so people get interested and positive about Aer Lingus as a brand. A good worth of mouth and a good repetition will help to catch our target group’s interest. Aer Lingus will reach this goals throw: {draw:frame} (Kotler, et al. 2005). Other activities we recommend Aer Lingus tu use to creating positive image, awareness and knowledge about the company throw this promotion tool should be sponsorship (e. g. sport), supporting events and charity. This type of activities could be use as Cause- Related Marketing. It has been proved that Cause- Related Marketing has a very strong effect on people and it’s also a tool to create a stronger brand and brand loyalty. {draw:frame} (Clow & Baack. 2010) Public relations have a strong impact on public awareness and gives knowledge about the company to the customer (Armstrong, G. 2005). When you create good publicity and activities, people can link their knowledge about the company and in the end prefer (get a good feeling about) the brand or the product/Service. In the end hopefully the customers are that convinced to test or buy the Product/ Service. In our campaign we use Public Relations not only as a promotional tool, but also like a â€Å"tactic† tool. To push out information and good things about the company/ product, will make the other promotional tools more effective. text:list-item} â€Å"_Direct marketing brings the market directly into the home or office of an individual buyer instead of the buyer having to go to the market. Direct marketing techniques can be used to move buyers through various stages of the buying process†. (Smith & Taylor. 2002). _ Direct mail is the most common and one of the most success ful direct marketing tools. To make good results by doing direct mailing, it’s of great significance for the company to have a high quality and relevant mailing list (Smith & Taylor. 2002). The list we think Aer Lingus should use, is the Compiled list. This mailing list provides information about a specific customer profile. In Aer Lingus case, it’s a way to communicate with both current customers and target groups. To send out information about the company, prices offers and keep your customers/ target groups up to date about positive things that happen around the company. This is an easy way to get your customers closer to you, that they all the time get new knowledge’s about the Aer Lingus brand. In a long term aspect, we also think that the customers will get better preferences about the company and that Aer Lingus will increase their sales online. Question 3 4. 1 Media Tools and Vehicles Aer Lingus first priority is to increase people’s awareness and knowledge of their brand. To do this they have to make sure that the target audience sees the brand as much as possible. This message needs to be delivered through all marketing channels. We think that the most effective media to use for Aer Lingus are internet, TV and newspapers. 4. 2 Internet The using of internet has become a natural thing for many people, it is access on personal computers and through telephone services. Internet especially attracts young people. Our target groups are very influenced of internet and use it many times every day. It is of great significance for Aer Lingus that they develop their internet marketing for future success. A huge benefit for Aer Linguas with using internet marketing is that they reach their target audience all over the world. This, naturally, is very important for an airline. Our target groups are in that age (24-35) when internet has had a big impact on their life’s for a couple of years. To meet friends, communicate with people all over the world, read newspapers/magazines and buy things (online shopping) are natural for our target audience. People use internet because it’s easy, comfortable and you get what you looking for very quick. For our target customer’s internet is a way to keep themselves up to date with everything that happens around them. Online advertising can be made in four different ways, banner ads, classified ads, search advertising and media/video ads. We think that Aer Lingus goals with internet marketing should be as we mentioned before, to give the company`s target groups awareness and knowledge of the bran and make them notice the benefits of the Aer Lingus product. Banner ads are a very good tool to use in many occasions. 2007 banner ads was the third biggest interactive tactic online, according to Jaffee, L, 2007. We think that banner ads at websites such as Facebook , Twitter, Ebay, different travel/sport magazines and newspapers will get high impact on our target audience, because they visit this types of websites several times a week. Some in the target groups visit same internet sites several times every day. It is also very significant that Aer Linguas expand banners that, in the best possible way, catch the website visitor’s attention. They should use banners that really remind people of the brand, e. g. use the green â€Å"Aer Lingus shamrock†. The banner should in one way or another tell something about the company, product or the benefits by travelling with Aer Lingus. When our target groups start to think about going away, or just want to dream away, we are convinced that the first thing they do is to visit Google and search for trips. Therefore, it is important for Aer Lingus to also have their advertising on search engines. In that way the costumer look for Aer Lingus and not the other way round. To be on top when people search on Google it is very important and we think Aer Lingus should put a little bit of their money to make sure that they are well positioned on Google. At the same time that online advertising has become more and more common people have become more immune to the advertising. People have â€Å"learned† to click- through and just not see it. That is one reason that it is significant that Aer Lingus also develop other market channels. Again, Aer Lingus needs to be seen often. Studies have also showed that traditional advertising such as TV, Magazines and Radio inspire people, according to Smith, 2002. . 3 Television TV has a huge impact on most of people. TV has good mass- market coverage and combines of sight, sound and motion (Armstrong, G. 2005). Other advantages with TV advertising are the low cost per contact and the quality creative opportunities (Clow & Baack, 2010). We think that Aer Lingus should take advantage of the creative opportunities to make an ad that people notice and with a good message theme. The ad should either say something about Aer Lingus as a company and brand or have a slogan that shows the product benefits. Here again we think Aer Lingus can use the shamrock to present themselves, but also to get the potential customer attention. For Aer Lingus to reach the right target groups and get out much attention as possible from TV ads, we think that they should do commercial connected to sports, travels and some lifestyle programs. We also think that our target audience will see and respond positively when they feel that Aer Lingus is connected with some of their interests. Another thing that will give Aer Lingus good publicity is to through TV sponsor special events. Such as concerts and big sport events. For Aer Lingus to be connected in this kind of contexts will give their company an image boost. 4. 4 Newspapers The last media tool Aer Lingus should use is the newspaper. A lot of people still read newspapers. We think that the mix between good publicity and ads in some of the big daily newspapers e. g. Irish Post, Irish Independent will give Aer Lingus much higher reliability. To reach the target groups and build a good image is important that the people believe in the company. The ads in the newspaper should only focus on the benefits by flying with Aer Lingus and the price. By showing the benefits compare to the low price, will distance Aer Lingus from Ryan Air. To be seeing in bigger daily newspapers will also give a good worth of mouse and a growing reputation. Aer Lingus should first of all try to get out in the Irish and British newspapers with their ads. It’s always much more effective by starting with influence your â€Å"own people†, according to Kotler, 2005. Question 4 To date Aer Lingus is a company that has a lot of problems. The internal and external communication does not work and that lead to that the customers do not know what the company stands for. Aer Lingus brand and image are deeply damage. With our â€Å"campaign†, we think that Aer Lingus will increase the business, get a good hype around their brand and showing the benefits by travelling with the company. Under here we try to denounce and show the possibly responses to the communication tools that we chosen. 5. 1 Promotional Tools Public Relation; we think that this tool is one of the most important tools for Aer Lingus. First of all if they get a better internal communication, that will lead to a better and more service minded staff. When the stuff knows what’s expected of them the service going to be better and the costumers get satisfied. If Aer Lingus get good publicity the target audience will take good notice about the company and their brand/image will be better. Through publicity the customers also gets knowledge about the company and the product. This is the two very important steps in the buyer process. We think also that the Cause-Related Marketing will lead to that people/ our target customer will prefer Aer Lingus. Cause-Related Marketing will also give the Aer Lingus brand a boost. Direct Marketing; By using this tool, we think that Aer Lingus will come closer to their customers and target groups. By using a specific demographic mail list to connect the target audience, will give the potential customer a chance to know the product and the benefit about travelling with Aer Lingus. Whit this type of marketing Aer Lingus can give their Potential customers offers and price information. We think that in a long term view this tool will help the company to increase their business. Advertising; By using advertising that inform the target groups about the company and the product people will get to know what Aer Lingus as a brand stand for. This will give the company a higher reliability and a better image. Aer Lingus must also use advertising that brings the best out of their service and shows the benefits by travelling with the company. The message strategy will be to show the benefits about the product and distance themselves from the competitor. We thing that our target groups will get a better overall knowledge about the company and hopefully see the benefits of the product. We think by using this strategies will increase their business. 5. 2 Media tools and vehicles Media tools we have chosen is online advertising (Internet), TV and Newspapers. This is a good mix. Trough Internet Aer Lingus increase the awareness by the target audience. They will see the brand o lot, both conscious and unconscious. This gives Aer Lingus a better position, people will have Aer Lingus brand in their minds when they thinking about traveling. By advertising in TV Aer Lingus can communicate their message better, with colors, pictures and information they will develop their position. People will not only recognized the brand, they will also get knowledge of the company’s concept, and get good feelings when they think of the company and brand. By doing ads on Internet and TV Aer Lingus can show the benefits of the product in a advantageous way. By using booth those creative media tools, will have a big impact on our target groups. By using newspapers as a tool, we think that the customer will see the ad and connect it with reliability, it’s important for the company after the last year’s bad publicity. In the paper you can also form a ad that will give the potential customer knowledge about the company, product and brand. When Aer Lingus succeed with attract the chosen target group a good circle will be formed. The brand gets bigger which will lead to that more and more people chose to go with them. Bibliography 6. 1 Books Clow, E, K, Baack, D. Integrated Advertising, Promotion, And Marketing Communication, 4th edt. 2010. Pearson Education, New Jersey, USA. Wright, R. Advertising. 2000. Pearson Education Limited, Edinburgh, Scotland. Kotler, P, Wong, V, Saunders, J, Armstrong, G. Principles Of Marketing, 4th edt. 2005. Pearson Education Limited, Essex, England. Smith, P, R, Taylor, J. Marketing Communications An Intergrated Approach, 3rd edt. 2002. Kogan Page Limited, London, England. 6. Electronic Sources Rothwell & Fahy. _â€Å"Aer Lingus Switches to Imitating EasyJet, Not Ryanair. †. Business Week. Com . January 26, 2010. Available: _ http://www. businessweek. com/news/2010-01-26/aer-lingus-drops-ryanair-strategy-in-effort-to-imitate-easyjet. html_ _ Aer Lingus Limited. 2001-2009. Available: http://www. aerlingus. com/cgi-bin/obel01im1Corporate/mediaCorpProfile. jsp? [email  pro tected]@@@2017366715. [email  protected]@@@&BV_EngineID=ccddadekefljdmhcefecfigdffgdfkl. 0&P_OID=-536880294&Category=0#history The Post. _â€Å"Aer Lingus plan to build Tesco-like image†__. _ThePost. ie. September 30, 2007. Available: http://archives. tcm. ie/ businesspost/2007/09/30/story26973. asp Business Week, Bloomberg L. P. 2006-2010. Available: http://search. businessweek. com/Search? searchTerm=aer+lingus&resultsPerPage=20 License 7, No. 10. â€Å"Cyber Shopping†. P. 12. November, 2004. Available: Clow, K, E, Baack, D. Intergrated Advertising, Promotion And Marketing Communications, 4th edt. 2010. P. 268. Jaffee, L. â€Å"Follow The Money†. Promo 20, No. 11. P. 5-10. November, 2007. Hoover`s, Inc, 2010. Available: http://www. hoovers. com/aer-lingus-group-plc/–ID__91296–/freeuk-co-factsheet. xhtml

Essay on ETEC104 Lab7 Hazem Zubaidy

Essay on ETEC104 Lab7 Hazem Zubaidy Essay on ETEC104 Lab7 Hazem Zubaidy SKILLS TO BE LEARNED AND DEMONSTRATED IN THIS LAB For design problems, clarify the purpose and required performance before start, then find circuit and values, build, test, and fine-tune for best results Given black-box electronic system and what is expected from it, determine possible measurements and come to the conclusion about what might be wrong with it READ PRIOR TO THIS CLASS: Textbook’s Chapters 12, 13 (Schmidt, B. 2014. An Engineer's Guide to Solving Problems) WORK 1. Download this file and save it as â€Å"ETEC104 Lab7 YourFirst LastName† to your H drive ETEC104 folder. Be responsible for saving you work at all times. 2. Complete the following tables in teams as indicated. Follow professor’s instructions for groups, equipment, and timing. TEXTBOOK READ: Chapters 12, 13 Recommended to be done individually - prior to the class! QUESTION YOUR ANSWER Ch 12: If I Could See it, I Could Fix it a) You see pin 8 on 74LS00 (Quad 2-input NAND gate) bent and not reaching breadboard metal socket. How would this be manifested in IC’s performance? b) You hear hum from your desktop computer. What are the possible sources of it? c) You smell burning rubber from the wall AC outlet you use for your computer, desk lamp and extra heater. What is happening? d) When touching your cellphone, you feel it warmer than usual. What could be a problem? e) If you taste both electrodes of a battery with your tongue, you feel tingling sensation: is the battery good or bad? (it’s an outdated foolish way to test batteries so don’t do it, just answer what you think would happen) a) It going to give out wrong input signal or no signal at all. b) It could be overheating of the entire system, over speeding of the cooling fan, or faulty disk drive, faulty optical drives or damage processor. c) It means that a short-circuit has occurred and has caused overheating of the PVC material d) Then the phone is running on the too much applications and has caused the battery to overheat. It’s till good. Ch 13: Measurements a) What instrument is used as #1 in the electrical product development and troubleshooting? Which one as #2? b) Does your measurement affect the thing being measured? c) Based on your experience with ETEC101/102/104/116 labs: i. Write an example of problems you are able to see with your own eyes. ii. Write an example of problems a voltmeter helps you to â€Å"see†? iii. Write an example of problems an ohmmeter helps you to â€Å"see†? iv. Write an example of problems a digital probe helps you to â€Å"see†? v. Write an example of problems an oscilloscope helps you to â€Å"see†? d) You record your1.2345V measurement as 1.2V. What % error did you just add to the measurement? A) I. Multimeter and II. Oscilliscope B) No it doesn’t C) I. Melting of bread board II. Calculation of voltages across a resistor III. Obtaining total value of resistance in a circuit IV. Correct measurements of properties of electricity V. Helped in viewing waveforms of a DC source and also an AC source D) 2.875% error Internet Research: Black Box Recommended to be done in discussion with others. QUESTION YOUR ANSWER Define â€Å"black box† term as used in science and engineering. In science, computing, and engineering, a black box is a device, system or object which can be viewed in terms of its input, output and transfer characteristics without any knowledge of its internal workings. Its implementation is "opaque" (black). Almost anything might be referred to as a black box: a transistor, an algorithm, or the human brain. Define â€Å"potting† term as used in electronics engineering. In electronics, potting is a process of filling a complete electronic assembly with a solid or gelatinous compound for resistance to shock and vibration, and for exclusion of moisture and corrosive agents. Thermo-setting plastics or silicone rubber gels are often used. (the rest are hands-on problems that can be done only in the class so make sure you start them the latest 30

Constraint-Driven Innovation Article Example | Topics and Well Written Essays - 500 words

Constraint-Driven Innovation - Article Example 20). The author’s research team is aggressively looking for matching and constrain-driven inventions in fields like prosthetics and irrigation. The difference between a serial and a parallel process is the number of tasks taking place. A serial process entails carrying out a single task at a time while a parallel process entails carrying out a myriad of tasks simultaneously (Feldmann, 2006, p. 225). In a parallel process, the time taken to locate the target does not rely on the number of tasks taking place. If one distinguishes the tasks through one feature, the innovative part of the process â€Å"pops out.† It is worth mentioning that distinguishing does not work for all feature kinds. Some tasks are preferably efficient through parallel processing even though the similarity of distractors towards the objective of the tasks may be relative (Feldmann, 2006, p. 225). For example, the time taken to look for a red dot in the middle of 20 black dots will not be any slower than when there are five dots in total. This is because one primarily processes all dots at the same time. On the other hand, a serial process entails inspecting one item or task at a time. For example, the time taken to look for the letter â€Å"i† in the midst of 20-letter â€Å"j†s will most certainly be longer than in the midst of 5-letter â€Å"j†s. As a result, this increase in time is linear. In other terms, one distractor may take one second to locate it; two distractors may take two seconds, and so forth. One usually affiliates serial processes with two features since one has time to discard incomplete matches (Feldmann, 2006, p. 225). For example, when in search of a red square in the midst of red and black circles, one clearly does not search for black circles. Instead, one might need to look for red circles while discarding shapes and colors that do not match the target, which is a red

Burning Man outline Essay Example | Topics and Well Written Essays - 500 words

Burning Man outline - Essay Example ve such a large number of individuals across the world spending so much of their efforts and their time to construct something that will only last a few weeks? Why would the same people spend a junk of their resources on things that do not have any monetary gains? What compelling force was behind the formation of the Burning man and what powers make it possible to spread as fast as it did soon after its foundation? The last question is what importance does the festival of burning man have on our lives? The answers to such issues relate to the creativity of the founders of the movement, who developed an idea that replicated and extended on itself to form one of the strongest movements. As such, the founders of the ceremony talk of the importance of the ceremony on the sensitization of humans on the need for identity. The body of this work will discuss a number of implications of the ceremony of burning man on the lives of people. For instance, there will be a demonstration of how the whole idea of the ceremony developed in relation to propaganda. As such, the work will describe the usefulness of idea novelty in the manipulation of the minds of individuals. There are those people who participate in the without understanding the needfulness of the same. Essentially, the creative extremities that the ceremony holds are a result of its differentiating ethos (Johnson 20). The ceremony could be one that satisfies the truthfulness of the quotation that what matters to the lives of people Is not what happens to them, but what they remember as well as how they remember it. What people do in life in relation to the burning man ceremony is, therefore, an emphasis on the usefulness of propaganda in the development of life-binding ideologies. The movement is now among those that inspires people across the world on the need for identity and personality. McRae, Kateri, et al. "Context-Dependent Emotion Regulation: Suppression and Reappraisal at the Burning Man Festival."Â  Basic